Amorepacific and BTS Collaborate to Release Limited-Edition Lip Sleeping Mask

In K-pop sensation BTS' smash hit “Butter,” they sing, “smooth like butter/like a criminal undercover.”

 

Korean skin care brand Amorepacific has collaborated for a second time with the boy band to present a limited-edition three-piece Lip Sleeping Mask Lip & Pop Edition Set. The partnership follows on the heels of a successful limited-edition release last year. Once again featuring the Laneige Lip Sleeping Mask formula, the new set comes with three flavors, including a new butter flavor reminiscent of popcorn and the return of the fan-favorite peach iced tea inspired by “Permission to Dance” and sweet candy to represent “Dynamite.” Lip Sleeping Mask, Laneige’s global best-seller, keeps lips supple and hydrated overnight for a smoother, plumper look.

 

The theme for the collaboration is “Love Your Lips, Feels Like POP!,” which takes its inspiration from several of BTS' record-breaking hits including “Butter,” “Permission to Dance” and “Dynamite.” The Lip Sleeping Mask Lip & Pop Edition packaging features an image of a turntable, and the Lip Sleeping Mask jars are a nod to artwork from BTS album jackets.

 

The BTS x Amorepacific Lip Sleeping Mask Lip & pop edition set is available at Sephora and Laneige.com in the US; and Sephora in Canada.